COVID-19

Updates regarding COVID-19 and the auto industry

COVID-19

Updates regarding COVID-19 and the auto industry

To our automotive community: we are here for you.

During the coronavirus (COVID-19) situation, we at Orbee Auto want to help dealerships stay in touch with their customers through website, email, and social media channels.  These free and open-source digital marketing resources were made to help adapt your dealership during the fast-changing environment during COVID-19.

The  COVID-19 Marketing Essentials includes:

- Pop-up message with lead collection tool
- Automated emails
- Banner templates
- Daily updates on stay-at-home orders for auto dealers

To our automotive community: we are here for you.

During the coronavirus (COVID-19) situation, we at Orbee Auto want to help dealerships stay in touch with their customers through website, email, and social media channels.  These free and open-source digital marketing resources were made to help adapt your dealership during the fast-changing environment during COVID-19.

The COVID-19 Marketing Essentials includes:

- Pop-up message with lead collection tool
- Automated emails
- Banner templates
- Daily updates on stay-at-home orders for auto dealers

Advertising Channels Your Dealership Should Be Moving Towards As States Open Up

May 22, 2020

Based on the current status of your dealership during COVID-19, your dealership should reconsider which advertising channels you should be currently using.

Digital Marketing Frameworks for Navigating  Times of Uncertainty

May 19, 2020

A clear digital framework to navigate through uncertainty will be crucial to each automotive dealership's success during these uncertain times.

3 Indicators To Help Measure Customer Willingness During Times of Uncertainty

May 12, 2020

Your dealership should know the indicators of when it is time to spend on advertising and what messaging and advertising channel to focus on.

COVID-19 Recovery and What It Means For Automotive Dealerships

April 22, 2020

Automotive dealerships will need to have the ability to quickly pivot with their marketing efforts during this time of uncertainty after the initial COVID-19 wave calms.

Why Dealerships Should Be Classified as an Essential Business During COVID-19

March 31, 2020

Automotive dealerships should be an essential business because they help provide the people with the essentials they need during this fragile time.

What "Stay At Home" Orders Mean For Automotive Dealerships

March 22, 2020

Stay at home orders include the shutdown of non-essential businesses, but how the order will be enforced remains open for interpretation for automotive dealerships. 

Special Assistance Offers by OEMs During the COVID-19 Situation

Updating Constantly

OEMs are taking steps to help car buyers and dealerships during the COVID-19 situation by offering special assistance offers such as best available pricing and payment plans.

5 Ways To Minimize Slowdown In Sales During the COVID-19 Situation

March 19, 2020

People will inevitably stay home as the number of confirmed cases go up. Here are 5 things your dealership can do to minimize slowdown in sales during the COVID-19 situation.

What Should Auto Dealerships Expect In the COVID-19 Situation?

March 17, 2020

Slowdowns at auto dealerships have started happening in the U.S. around last Thursday with largest slowdowns in the areas hit hardest by the coronavirus.

Coronavirus (COVID-19): A Note from Daniel Kim, CEO of Orbee

March 13, 2020

I want you to know that our team is ready to assist with your dealership's digital marketing needs as the situation with COVID-19 is evolving.

Frequently Asked Questions

What is considered an essential business?

  • An essential business is one that provides supplies that people rely on for everyday life. Some states and countries consider auto sales or dealerships an essential business whereas others only include automotive repair as an essential business.

My state only listed "auto repair" as an essential business. What does this mean for my auto dealership?

  • Contact your state's auto dealer association to ask them about the regulations in regards to vehicle sales. There are some states that only list auto repair as an essential business but will make exceptions. Some exceptions include allowing sales if there is an appointment for essential workers or situations where there is an urgent need for a vehicle. There are also some states that allow online or telecommunication sales if the dealership will deliver the vehicle and allow test drives from home. These auto dealers much follow the CDC guidelines for social distancing and sanitation.

Is there a list that keeps track of all the statuses of automotive dealerships?

  • We've been keeping track of the statuses of automotive dealerships in each state. Our map is updated daily and can be found here.

My state allows car dealerships to stay open. What do I do now?

  • If your state or local municipality allows for your auto dealership to remain open, please follow the CDC guidelines for businesses to ensure the safety of your employees and customers.
  • Businesses open may need a sign to display the rules and regulations for customers and employees to remain open. They may also need a travel permit to travel to and from the dealership for work, which is dependent on the state and local laws.

I want my employees to stay safe. What can i do?

  • There are some states and local businesses that allow for online and telephone communications between customers and employees. 
  • Most dealerships choose to close their showroom and only allow appointments. You may need to consider doing this or keeping the number of people at the dealership at 10 or lower, while keeping a six-feet distance between each person. 
  • If there is an employee with an underlying illness, please make sure to send them home for their safety. If there is also anyone that appears to be sick, it is important to send them home as well to ensure there is no spread of the virus within the dealership.
  • Your dealership should be sanitizing all public surfaces often. There should also be hand sanitizer readily available in public areas for customers and employees. The soap in restrooms should always be filled. The vehicles that are test-driven should be sanitized after each use. 

My state declared a "state of emergency." What does this mean for my dealership?

  • Your dealership should read the executive orders for each state to determine the rules and regulations for keeping your sales and service departments open. If you are unsure of the regulations, contact your state‚Äôs auto dealer association for assistance. In most cases, a state of emergency will require specific rules with social distancing and to prevent a citation, your dealership must abide by these rules.