Why Your Dealership's Online Presence Matters in the Car-buying Journey

Today, car buyers are starting their car-buying journey online. Does your car dealership offer prospects the best online experience?

How to Engage Customers Effectively

As digital becomes the landscape of choice, marketers are banking on marketing strategies like retargeting to help maintain customer engagement and to give them a second chance at turning leads into sales.

PRESS RELEASE

FEBRUARY 13, 2020

Peter Fong as Orbee Auto's Strategic Advisor

Orbee Auto announced the appointment of Peter Fong, former Senior Vice President of Dealership Operations at NADA as Strategic Advisor.

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FEBRUARY 3, 2020

New NADA Analytics Unveils for 20 Group Members

Orbee Auto teamed up with the National Automobile Dealers Association (NADA) to announce its new NADA Analytics platform that will become a central data reporting hub exclusively for dealers in NADA 20 Groups.

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AUGUST 20, 2019

Orbee Auto Adds Inventory Campaign Management to its Marketing Cloud

Auto dealers are now able to build robust marketing campaigns based on their vehicle inventory with search query rules, shopper analytics, and machine learning with Orbee Auto's marketing solutions.

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ARTICLES

The Importance of Maximizing Online Lead Forms

December 11, 2019

As digital becomes the primary way for shoppers to start their car buying journey, it is imperative for dealerships to optimize their digital efforts. One way your dealership can do so is by maximizing the use of lead forms online.

Why Your Dealership Shouldn't Skip out on Facebook Advertising

November 13, 2019

Most automotive dealerships skip out on Facebook advertising and spend most of their advertising budget on Google Ads, but they don't realize that there is a great opportunity to build brand awareness through Facebook's platform.

5 Performance-efficient Email Marketing Strategies Your Dealership Should Adopt

October 30, 2019

For a dealership or any business in general, nothing's scarier than sending email marketing newsletters and seeing unsubscribes and high bounce rates. But did you know that 62.9% of internet users worldwide prefer to receive emails over other forms of communication from retailers?