Articles

Read what Orbee has to write about the latest news in the global automotive industry.

How Effective Are Your Automotive Dealership’s Call Operations?

January 16, 2019

The problem most automotive dealerships have when it comes to their call operations isn’t only how long it takes for them to engage a shopper on the phone, but it is also the difficulty in reducing the amount of time it takes for them to follow-up on prospective leads.

What Auto Dealerships Can Learn from Amazon’s Personalization Advertising Technology

October 26, 2018

With car buyers spending more time online in comparison to visiting a dealership showroom, auto dealers can harness a substantial amount of shopper data to entice and retain car buyers with personalized retargeting messaging and offers. The problem for the industry is that it is just not happening. So what is taking auto dealerships so long to implement personalization?

How AT&T’s Acquisition of AppNexus Affects Auto Dealers

July 13, 2018

Auto dealerships have been known to buy most of their media from the large platforms, namely Google and Facebook. According…continue reading

Learnings from billion dollar ‘startup dealerships’

May 23, 2018

Four of the largest used car automotive startups (Beepi, Carvana, Vroom and Shift) have collectively raised more than $300M in…continue reading