Articles

Read what Orbee has to write about the latest news in the global automotive industry.

Why Your Dealership Shouldn’t Skip out on Facebook Advertising

November 13, 2019

By Kimberly Vo, Customer Training Manager Facebook has 1.6 billion people logging in daily As of September 2019, 1.62 billion…continue reading

5 Performance-efficient Email Marketing Strategies Your Dealership Should Adopt

October 30, 2019

By Kimberly Vo, Customer Training Manager For a dealership or any business in general, nothing’s scarier than sending email marketing…continue reading

What Automotive Advertisers Need To Know About Facebook’s New Ad Compliance Policy

October 01, 2019

A Facebook non-discrimination advertising policy that predominantly targets the housing and real estate industry has also begun to affect the…continue reading

Google to Sunset Average Position and What It Means For Auto Advertising

September 27, 2019

By Narumi Takagi, Director of Customer Operations and Crystal Wong, Director of Marketing The countdown to the removal of the…continue reading

How to Engage Customers Effectively

April 11, 2019

In the age of digital retailing, prospective car buyers are spending more time researching online versus visiting multiple dealership showrooms…continue reading

How Effective Are Your Automotive Dealership’s Call Operations?

January 16, 2019

The problem most automotive dealerships have when it comes to their call operations isn’t only how long it takes for them to engage a shopper on the phone, but it is also the difficulty in reducing the amount of time it takes for them to follow-up on prospective leads.

What Auto Dealerships Can Learn from Amazon’s Personalization Advertising Technology

October 26, 2018

Car buyers spend 59% of their time researching online. Are automotive dealers taking advantage of the shopper data to offer personalized retargeting messages?

How AT&T’s Acquisition of AppNexus Affects Auto Dealers

July 13, 2018

Auto dealerships have been known to buy most of their media from the large platforms, namely Google and Facebook. According…continue reading

Learnings from billion dollar ‘startup dealerships’

May 23, 2018

Four of the largest used car automotive startups (Beepi, Carvana, Vroom and Shift) have collectively raised more than $300M in…continue reading