Articles
Read what Orbee has to write about the latest news in the global automotive industry.
How Effective Are Your Automotive Dealership’s Call Operations?
January 16, 2019
The problem most automotive dealerships have when it comes to their call operations isn’t only how long it takes for them to engage a shopper on the phone, but it is also the difficulty in reducing the amount of time it takes for them to follow-up on prospective leads.
What Auto Dealerships Can Learn from Amazon’s Personalization Advertising Technology
October 26, 2018
With car buyers spending more time online in comparison to visiting a dealership showroom, auto dealers can harness a substantial amount of shopper data to entice and retain car buyers with personalized retargeting messaging and offers. The problem for the industry is that it is just not happening. So what is taking auto dealerships so long to implement personalization?