ARTICLES
Read what Orbee has to say about the latest news in the global automotive industry
Personalize Your Digital Marketing Using Behavior-based segments
May 27, 2020
Using behavior-based targeting can increase digital marketing spend efficiency and increase the number of conversions while spending less on advertising.
Advertising Channels Your Dealership Should Be Moving Towards As States Open Up
May 22, 2020
Based on the current status of your dealership during COVID-19, your dealership should reconsider which advertising channels you should be currently using.
Digital Marketing Frameworks for Navigating Times of Uncertainty
May 19, 2020
A clear digital framework to navigate through uncertainty will be crucial to each automotive dealership's success during these uncertain times.
3 Indicators To Help Measure Customer Willingness During Times of Uncertainty
May 12, 2020
Your dealership should know the indicators of when it is time to spend on advertising and what messaging and advertising channel to focus on.
COVID-19 Recovery and What It Means For Automotive Dealerships
April 22, 2020
Automotive dealerships will need to have the ability to quickly pivot with their marketing efforts during this time of uncertainty after the initial COVID-19 wave calms.
Why Dealerships Should Be Classified as an Essential Business During COVID-19
March 31, 2020
Automotive dealerships should be an essential business because they help provide the people with the essentials they need during this fragile time.
What "Stay At Home" Orders Mean For Automotive Dealerships
March 22, 2020
Stay-at-home orders include the shutdown of non-essential businesses, but how the order will be enforced remains open for interpretation for automotive dealerships.
Special Assistance Offers by OEMs During the COVID-19 Situation
Updating Constantly
OEMs are taking steps to help car buyers and dealerships during the COVID-19 situation by offering special assistance offers such as best available pricing and payment plans.
5 Ways To Minimize Slowdown In Sales During the COVID-19 Situation
March 19, 2020
People will inevitably stay home as the number of confirmed cases go up. Here are 5 things your dealership can do to minimize slowdown in sales during the COVID-19 situation.
What Should Auto Dealerships Expect In the COVID-19 Situation?
March 17, 2020
Slowdowns at auto dealerships have started happening in the U.S. around last Thursday with largest slowdowns in the areas hit hardest by the coronavirus.
Coronavirus (COVID-19): A Note from Daniel Kim, CEO of Orbee Auto
March 13, 2020
I want you to know that our team is ready to assist with your dealership's digital marketing needs as the situation with COVID-19 is evolving.
Why Your Dealership's Online Presence Matters in the Car-buying Journey
January 6, 2020
Today, car buyers are starting their car-buying journey online. Does your car dealership offer prospects the best online experience?
The Importance of Maximizing Online Lead Forms
December 11, 2019
As digital becomes the primary way for shoppers to start their car buying journey, it is imperative for dealerships to optimize their digital efforts. One way your dealership can do so is by maximizing the use of lead forms online.
Why Your Dealership Shouldn't Skip out on Facebook Advertising
November 13, 2019
The countdown to the removal of the Google Ads metric, average position, has begun. To recap, here's what average position is and why Google is getting rid of it.
5 Performance-efficient Email Marketing Startegies Your Dealership Should Adopt
October 30, 2019
As digital becomes the landscape of choice, marketers are banking on marketing strategies like retargeting to help maintain customer engagement and to give them a second chance at turning leads into sales.
What Automotive Advertisers Need To Know About Facebook's New Ad Compliance Policy
October 1, 2019
A Facebook non-discrimination advertising policy that predominantly targets the housing and real estate industry has also begun to affect the automotive space.
Google to Sunset Average Position and What It Means For Auto Advertising
September 27, 2019
The countdown to the removal of the Google Ads metric, average position, has begun. To recap, here's what average position is and why Google is getting rid of it.
How to Engage Customers Effectively
April 11, 2019
As digital becomes the landscape of choice, marketers are banking on marketing strategies like retargeting to help maintain customer engagement and to give them a second chance at turning leads into sales.
How Effective Are Your Automotive Dealership's Call Operations?
January 16, 2019
In today's online car research experience, quick response times are imperative in retaining interested prospects.
What Auto Dealerships Can Learn from Amazon's Personalization Advertising
October 26, 2018
What is taking the automotive industry so long to implement the personalization approach as seen in e-commerce?
How AT&T's Acquisition of AppNexus Affects Auto Dealers
July 13, 2018
The key point is that the "open internet" is still immature in terms of tools for brand safety, verification, and data management.