NAMAD Annual Membership Meeting
Join our CEO, Daniel Kim, and Orbee Auto as we examine how to generate more sales and improve your dealership’s sales effectiveness through personalizing the online shopping experience for your customers.
Workshop Title: Drive More Sales For Your Dealership By Personalizing Your Customer’s Online Experience
Workshop Description: Personalization has seen a wide adoption as a marketing tactic in today’s digital age with 78% of consumers expecting their online shopping experiences to be personalized. On dealership websites, we often treat every single customer the same way with the same banners, form fills, and pop-ups that generate a lot of lost opportunities. But with accessible first-party data on our sites, we can use this aggregated data to customize the experience from one shopper to the next by offering personalized sessions based on sales vs service, new vs returning customers, appointment set vs not set, and more.