Press Release

Peter Fong, Former Senior Vice President of Dealership Operations at NADA, Joins Orbee Auto as Strategic Advisor

Orbee Auto announces the appointment of Peter Fong as Strategic Advisor

IRVINE, CA. – February 13, 2020 – Orbee Auto, the leading marketing cloud company designed exclusively for the automotive industry, announced today the appointment of Peter Fong as Strategic Advisor to the 5-year-old company.

Fong brings more than 25 years of industry experience, having held numerous executive-level sales, marketing and brand management positions at Ford Motor Company and Chrysler Group/FCA LLC. Fong was the senior vice president of Dealership Operations at the National Automobile Dealers Association (NADA) and now runs his own consultancy that advises the most innovative companies in the automotive industry.

Now as Strategic Advisor at Orbee Auto, Fong adds insights and perspectives to key areas of the operation that will enrich the company’s offerings aimed at enabling automotive dealerships to more easily tackle the complexities of today’s digital landscape. Fong’s experience in the automotive industry and Orbee Auto’s innovative platform and solutions brings a new level of vision to dealerships, trade organizations, media companies, and manufacturer agencies.

“It was the unwavering dedication to helping automotive dealerships navigate the complex digital waters that made the Orbee Auto team a cultural and philosophical match for me,” stated Peter Fong. “Daniel Kim and Atul Patel have brought together a powerful team, system, and vision to enable this industry to prepare for the new decade of transformation and I’m excited to bring more awareness of this company to all my long-term dealership and industry relationships.”

About Orbee Auto

Orbee Auto is redefining the way auto dealers use digital marketing to sell more cars with its marketing cloud designed exclusively for them. By unifying the critical aspects of today’s digital marketing into a single platform, Orbee Auto makes it easy for auto dealers to launch, analyze, and optimize their campaigns harnessing their own first-party data to get powerful results across a list of growing channels and platforms including search, display, social, email, and video.  Orbee Auto works with hundreds of individual franchise and independent dealers, partners with dealer groups, and collaborates with industry trade organizations to bring greater transparency and awareness to the industry. As a certified Google Partner and with proven results in Facebook advertising, Orbee Auto is an auto dealer’s trusted platform in modernizing their digital marketing strategies. The company was founded in 2015 in Irvine, California by a team with over 25 years of combined experience in the automotive and advertising industry. Learn more at