Meet Orbee’s Daniel Kim, Car Dealers’ Digital Ally

May 23, 2018

In the market for a new vehicle? Talk to Daniel Kim.

“I probably helped two dozen people buy cars on a yearly basis,” said the self-proclaimed auto enthusiast, who doesn’t charge for the service. “I just know how to work with the dealers. I know the pain points and how to negotiate for a good deal.”

Kim’s day job, meanwhile, is helping those same dealers sell more cars by optimizing their digital marketing spending. His Irvine-based analytics company, Orbee, focuses on “advertising waste,” including bot traffic that eats up about 40% of paid digital advertising stemming from the automotive industry.

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