The Role of Data Lakes in the Automotive Industry
In this episode of "Under the Hood," the focus is on data lakes. The purpose of a data lake is to replicate all the tables from their original source, understand how these tables link together, and allow all those tables to connect with each other. In essence, a data lake enables users to connect various data sets into a single profile. This profile is essential for creating SQL queries that can be used to build audiences that can be targeted for marketing purposes.
Explore What Middleware Can Do
Learn how Middleware can help you solve complex problems, build advanced workflows, and utlimately improve your customer experience.
The Latest Trends and Strategies in Automotive MarTech
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